Sadly, Big Box and Discount Retailers have introduced cheap flooring into the marketplace. They do not differentiate how they have altered the quality or performance of the product to reduce the price point. Instead, they tout “buzz words” and fashionable colors and muddy the waters for all reputable retailers and dealers that continue to sell higher-end hardwood flooring from reputable manufacturers.
Furthermore, not all hardwood flooring is naturally “green”. Rapidly renewable species and manufacturers that procure from FSC Certified sources help the cause. Manufacturers who also utilize all of their own production waste and turn it into other saleable products and/or utilize it as a source of energy are responsible and eco-friendly. Boa-Franc, the owner of Mirage Hardwood Flooring, is serious about all of these business practices.
Why does PARflooring believe Mirage to be the leader of the pack?
- Mirage air and kiln dries their own lumber to exceed industry standards. This creates a more stable product ready to handle faltering conditions new construction dictates.
- Mirage produces both Solid and Engineered Flooring with a full array of matching trims. Their engineered flooring has a solid sawn wear layer – 4 MM thick – which is the thickest wear layer in the industry.
- Mirage is the first manufacturer to incorporate “nanotechnology” into its finish. Nano particles of aluminum oxide and silica provide an extremely abrasion resistant, clear, yet flexible finish that affords extreme durability without sacrificing clarity.
Mirage product offerings run deep…. There is something for everyone, but most importantly, quality and service are never compromised. Boa-Franc is big enough to handle any size project, but small enough to customize and still care. At Boa-Franc, the production of hardwood flooring is still a craft and respected tradition.
PARflooring is a specifying dealer that knows how to think out of the box. Let us design your next project…. Flooring can be highly functional and be a piece of art — especially if we incorporate Mirage Hardwood flooring into the mix!
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